Privacy Policy

Basic Information about Data Protection

Controller

LKM Software Ltd trading as Afluence
28 Cleveland Street
Wolverhampton, England
WV1 3HT
United Kingdom

Contact: https://lkmsoftware.com/contact/

Email: hello@lkmsoftware.com

Website: https://afluence.ai

Purposes and Legal Basis

Providing you with and managing our AI content generation Services (Performance of contractual relationship)
To improve Services, conduct surveys and prevent fraud and abuse (Legitimate interest)
To send you commercial information about our Services (Legitimate interest or consent, as applicable)
To answer queries, requests, suggestions and complaints (Performance of contractual relationship, legitimate interest or consent, as applicable)
To process AI content generation requests and store generated assets (Performance of contractual relationship)
To provide social media automation and scheduling services (Performance of contractual relationship)

Recipients

We will share your personal data with service providers who help or support us, with public administrations or those with whom we have a legal obligation. International transfers of user data may be made, always with sufficient guarantees to comply with the provisions of the applicable regulations.

Third-Party Services

We use the following third-party services that may collect and process your personal data:

Google Analytics

We use Google Analytics to analyze website usage, track user behavior, and improve our services. Google Analytics collects information such as IP addresses, browser types, pages visited, time spent on pages, and traffic sources.

Data collected: IP address, browser information, page views, session duration, user interactions
Purpose: Website analytics, performance optimization, user experience improvement
Legal basis: Legitimate interest (with consent where required)
Retention: 26 months (Google's default setting)
Opt-out: Available through cookie settings or Google Analytics opt-out browser add-on

Facebook Pixel

We use Facebook Pixel to track conversions, optimize advertisements, and create targeted audiences for marketing campaigns. This helps us measure the effectiveness of our advertising and provide relevant content.

Data collected: Page visits, button clicks, purchases, custom events, device information
Purpose: Conversion tracking, advertising optimization, audience creation, remarketing
Legal basis: Consent (for marketing purposes)
Retention: Up to 180 days (Facebook's standard retention period)
Opt-out: Available through cookie settings or Facebook's ad preferences

SendGrid

We use SendGrid for email delivery services, including transactional emails (account notifications, password resets) and marketing communications (newsletters, promotional content) for users who have opted in.

Data collected: Email addresses, names, email engagement metrics (opens, clicks, bounces)
Purpose: Email delivery, engagement tracking, marketing communications, transactional notifications
Legal basis: Contractual necessity (transactional emails), Consent (marketing emails)
Retention: As long as necessary for service provision or until consent is withdrawn
Opt-out: Available through account settings or unsubscribe links in emails

What Data We Process and Purposes

Information Obtained During the Use of the Services by Users

During the registration process and the provision of the Services, Afluence may process personal data provided by Users, including:

Identification data which may vary depending on the selected authentication method (email, social media accounts)
Profile information (name, profile picture, preferences)
Economic and transactional information (payment details, subscription information, billing data)
Usage data (API calls, content generation requests, usage statistics)
Content data (uploaded images, text prompts, generated content, AI assets)
Social media connection data (platform tokens, account information for automation services)
Technical data (IP address, browser information, device information, logs)

These personal data are used by Afluence for the following purposes:

Service Provision: To provide AI content generation, face swapping, video creation, and social media automation services
Account Management: To maintain and manage the contractual relationship, including sending notifications necessary for proper service provision
Content Processing: To process AI generation requests, store and manage generated assets, and provide content transformation services
Social Media Integration: To connect to and post content on social media platforms as requested by users
Service Improvement: To analyze usage patterns, improve our AI models, and enhance service functionality
Security and Fraud Prevention: To protect against misuse, fraud, and ensure service security
Legal Compliance: To comply with legal obligations and enforce our terms of service

The legal basis for processing this data is primarily the performance of the contractual relationship between the User and Afluence for the provision of our AI content generation and automation services.

Information Obtained Through Other Contact Means

Afluence may obtain personal data from users through our email address or team members' contact addresses (including through social media) for the following purposes:

To respond to queries, requests, suggestions or complaints
To provide customer support and technical assistance
To process partnership and business inquiries

The personal data received through these means will be used exclusively to respond to the specific request or inquiry and will be processed based on legitimate interest or consent, as applicable.

How Long We Keep Your Personal Data

On a general basis, personal data will be kept for the time necessary to fulfill the purpose for which they were collected and, afterwards, for the periods established by the applicable regulations to comply with legal obligations. In particular:

Contractual Data: When the legal basis for processing is the performance of the contractual relationship, we will process your data for the duration of such relationship
Generated Content: AI-generated assets and content will be retained for the duration of your subscription and may be retained for a reasonable period after termination for backup and recovery purposes
Query Responses: Data processed to respond to queries will be kept for the time necessary to provide an adequate response
Marketing Communications: Data for marketing purposes will be kept until you withdraw consent or object to such processing
Legal Compliance: Some data may be retained longer to comply with legal obligations, resolve disputes, or enforce our agreements

To Whom We Provide Your Personal Data

Afluence collaborates with third-party service providers who have access to personal data and process it on behalf of Afluence. We only choose companies that offer sufficient guarantees to apply appropriate technical and organizational measures:

AI Service Providers: Companies that provide AI models and processing capabilities (such as Replicate)
Cloud Infrastructure: Hosting and cloud storage providers for our services
Payment Processors: Companies that handle payment processing and subscription management
Social Media Platforms: When you use our automation features, data is shared with connected platforms as necessary
Analytics Providers: Services that help us understand usage patterns and improve our services
Customer Support: Tools and services that help us provide customer support

We will sign agreements with these providers that guarantee the protection of data subjects' rights and ensure they only process data for the specific purposes outlined in this policy.

International Data Transfers

Some of our service providers may be located outside the UK/EU. When we transfer your personal data internationally, we ensure appropriate safeguards are in place, such as:

Adequacy decisions by the relevant authorities
Standard contractual clauses approved by the authorities
Binding corporate rules
Certification schemes and codes of conduct

Your Rights as a Data Subject

In accordance with applicable data protection legislation, you have the following rights:

Right of Access: To obtain confirmation of whether we process your personal data and access to such data
Right of Rectification: To have inaccurate personal data corrected
Right of Erasure: To have your personal data deleted in certain circumstances
Right to Object: To object to processing based on legitimate interests
Right to Restriction: To request limitation of processing in certain circumstances
Right to Data Portability: To receive your personal data in a structured, commonly used format
Right to Withdraw Consent: To withdraw consent for processing based on consent at any time
Right not to be Subject to Automated Decision-Making: Including profiling that produces legal effects

To exercise these rights, please contact us at hello@lkmsoftware.com or through our contact form. You may need to provide proof of identity.

You also have the right to lodge a complaint with the relevant data protection authority if you believe your rights have been violated.

Security Measures

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including:

Encryption of personal data in transit and at rest
Regular security assessments and updates
Access controls and authentication measures
Staff training on data protection
Incident response procedures

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies for various purposes. We categorize these as follows:

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They include session management, security, and user authentication cookies.

Examples: User login sessions, security tokens, preference settings

Analytics Cookies

These cookies help us understand website usage patterns and improve user experience. This includes Google Analytics tracking.

Examples: _ga, _gid, _ga_*, page view tracking, user behavior analytics

Marketing Cookies

These cookies are used for advertising and remarketing purposes. This includes Facebook Pixel tracking and conversion optimization.

Examples: _fbp, _fbc, Facebook Pixel events, conversion tracking, audience building

You can control cookie settings through your browser preferences or our cookie consent banner. However, disabling certain cookies may limit website functionality. Essential cookies cannot be disabled as they are necessary for the service to work properly.

Children's Privacy

Our services are not intended for users under 18 years of age. We do not knowingly collect personal data from children under 18. If you become aware that a child has provided us with personal data, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through a prominent notice on our website. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: